Komen Breast Cancer Foundation Embraces Facebook Bra Campaign

Officials with the Susan G. Komen Breast Cancer Foundation say the charity is reaping benefits from the fast-growing online campaign in which Facebook users aim to raise awareness of the disease by posting the color of the bra they are wearing, according to The Dallas Morning News and The Washington Post.

The Dallas charity said it had no involvement in the bra-color status updates, which apparently began last week and quickly went viral, but as the campaign gained steam the number of fans on the organization’s Facebook page went from 134,000 on January 8 to 142,784 on January 11, according to the Post.

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