Milwaukee Baseball Team Dedicates Game’s Worth of Ads to Team Charity

Baseball’s Milwaukee Brewers broadcast a game Tuesday night without commercials, filling the airtime between innings with spots about the team foundation and on-air charity fund-raising auctions, writes The New York Times.

Mark Attanasio, the Brewers’ owner who recently gave $1-million to the foundation, said he believed the game against the Arizona Diamondbacks marked the first such commercial-free telecast of a Major League contest.

Mr. Attanasio said the auction of items such as a clinic with the team’s hitting coach and a chance to coach first base during a Brewers spring-training game would help the foundation build an endowment.

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