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Fundraising

Podcast: Getting Ready to Ask for a Big Gift

September 23, 2011 | Read Time: 1 minute

For any nonprofit, success means preparing volunteers, board members, and fund raisers alike to ask for big gifts. How much should solicitors talk, and when should they listen? What steps can an organization do to prepare the prospect beforehand?

In the latest episode of Fund-Raising Fundamentals, a Chronicle podcast, Tony Martignetti, the host asks these questions to Andrea Kihlstedt, a co-founder of Asking Matters and author of Capital Campaigns: Strategies that Work, and Megan Hodges, capital-campaign and major-gifts manager at Harlem RBI, a group that organizes tutoring and sports activities for children in East Harlem.

How does your organization prepare volunteers and employees to ask for a large donation? Post a comment to share your answer.


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