November 13, 2008 | Read Time: 1 minute
Amid a tough economic climate, finding ways to maintain fund raising without adding costs is a challenge, but plenty of low-cost approaches can boost donations, writes a fund raising consultant on the Future Leaders In Philanthropy blog.
Among the tips from Holly Lillis, of Changing our World:
- Engage in simple Web-site maintenance, to ensure the organization shows up high on search engine searches
- Host volunteer drives to offer ways for supporters to give at time when they might not have much extra cash.
- Craft simple, brief, e-mail messages to take the place of more expensive traditional mailings
- Have a “friend raising” event to recruit new donors. Ask board members or other supporters to invite their friends and colleagues to a party to learn about the charity, for example.
Has your organization adopted any of these tactics already? What approaches are you considering to keep fund raising from dropping off in this economic downturn? Share your thoughts by posting a comment below.
