The Wrong Place to Look for Big Donors
August 19, 2012 | Read Time: 1 minute
Many fundraisers spend a lot of time seeking donors from the nation’s richest neighborhoods. But a Chronicle analysis suggests that wealthy donors who have ritzy addresses tend not to be as generous as affluent people who live in areas thar are more economically diverse.
Of the 20 wealthiest ZIP codes, only one ranks among the top 1,000 ZIP codes that gave the largest percentage of discretionary income to charity. Some, in fact, rank near the bottom of 28,725 ZIP codes.
| Wealth rank | Generosity rank | Place | ZIP Code | Median discretionary income per household |
|---|---|---|---|---|
| 1 | 6,913 | New York, N.Y. | 10274 | $6,410,040 |
| 2 | 3,242 | New York, N.Y. | 10112 | $2,293,900 |
| 3 | 16,537 | Miami Beach, Fla. | 33109 | $1,856,793 |
| 4 | 23,801 | Teton Village, Wyo. | 83025 | $1,277,706 |
| 5 | 7,873 | Houston, Tex. | 77052 | $1,173,948 |
| 6 | 5,842 | York, Pa. | 17405 | $1,161,626 |
| 7 | 43 | Tulsa, Okla. | 74103 | $1,032,129 |
| 8 | 27,415 | Chicago, Ill. | 60604 | $932,349 |
| 9 | 10,853 | Wichita Falls, Tex. | 76307 | $923,431 |
| 10 | 22,911 | New Vernon, N.J. | 07976 | $789,154 |
| 11 | 22,449 | New York, N.Y. | 10107 | $784,690 |
| 12 | 9,752 | Minneapolis, Minn. | 55440 | $760,899 |
| 13 | 23,650 | Alpine, N.J. | 07620 | $749,332 |
| 14 | 18,554 | Boca Grande, Fla. | 33921 | $738,516 |
| 15 | 18,769 | New York, N.Y. | 10168 | $736,980 |
| 16 | 1,204 | New York, N.Y. | 10111 | $735,867 |
| 17 | 7,554 | Atherton, Calif. | 94027 | $715,551 |
| 18 | 4,429 | Purchase, N.Y. | 10577 | $669,155 |
| 19 | 26,157 | Houston, Tex. | 77001 | $636,047 |
| 20 | 1,589 | Houston, Tex. | 77010 | $635,966 |
