May 16, 2012 | Read Time: 1 minute
One sign the giving climate is getting better: When we asked fundraisers this spring to name their biggest challenges, not one talked about the economy.
But that doesn’t mean fundraising is easy. Jamie Ersbak, a donor-relations assistant at PATH, the global health charity in Seattle, told us he felt pressure because of “the death of the unrestricted gift” and the number of donors who want to earmark their money for specific purposes.
Kathy Butler, executive director of the Okanagan College Foundation in Kelowna, British Columbia, said she faced the same challenge fundraisers have encountered since the profession began: Forming stronger relationships with donors and convincing them to give more.
See more thoughts from fundraisers in this video, and tell us in the comments below about your biggest challenge in seeking gifts.
