Why Charities Should Woo Young Donors, Plus More: Thursday’s Roundup
By Maria Di Mento
Senior Editor
December 17, 2009 | Read Time: 1 minute
- While some charities avoid seeking donations from people under 40 because they lack sizable financial assets, cultivating younger donors is key to the long-term success of nonprofit groups, says Derrick Feldman, a fund-raising consultant, on the Case Foundation’s Social Citizens blog.
- Setting long-term priorities and living within your means are among several fiscal rules in Governing Magazine that Mike Burns, a consultant to nonprofit groups, says charity officials should pay attention to.
- Should the government allow tax deductions solely for donations to charities that can prove their ability to solve social and environmental problems? Lucy Heady, director of measurement for New Philanthropy Capital, a nonprofit research organization, raises this question on the British group’s blog.
- “Fund raising in its current form just doesn’t work anymore,” says Nell Edgington, a charity consultant, on her blog. She advocates that charities develop a “financing strategy” that includes loans, earned income from services, and other forms of revenue.
- While the charity research group GiveWell has primarily focused on humanitarian organizations, arts organizations need to pay attention to its efforts to push charities to demonstrate their effectiveness, writes Ian David Moss, an arts consultant, on his blog.
