9 Simple Ways to Raise More Online — and Reach Year-End Goals
Find social-media influencers in your nonprofit’s network, enlist trustees to help kickstart and promote campaigns, and more tips from experts.
By LISA SCHOHL
Contributor
A Philanthropy Rebrand Ditches ‘Foundation’ for Being Old and Controlling
To appeal to a new generation of donors, the Brooklyn Community Foundation is renaming itself Brooklyn Org.
By Alex Daniels
Contributor
Opinion | Op-ed That Admonished Nonprofits to Serve Donors Better Provokes Praise and Criticism
Communicating effectively with donors is important, say readers, but so is understanding the challenges nonprofits face that may make it difficult for them to respond in a timely and personal manner.
Tips for Segmenting Donors and Tailoring Your Outreach — to Raise More
Getting this right takes good donor data, a smart strategy, and time. But the most important thing is to try, experts say.
By LISA SCHOHL
Contributor
The emergence of text generating artificial intelligence applications such as ChatGPT could significantly change philanthropy — for better or worse.
By Daniel Hadley
Contributor
9 Tips to Build a Smart Year-End Campaign in Challenging Times
Advice from veteran fundraisers on how to stand out from the crowd and achieve your goals.
By LISA SCHOHL
Contributor
Charity’s Guide Helps Nonprofits Use More Equitable Language
International nonprofit Room to Read worked with Global Press to evaluate its communications and update language to preserve the dignity of all people and cultures.
Philanthropy Buzzwords 2022: For Good or Bad, Technology Will Rule
Certainties for the coming year, including the continuing pandemic and ongoing racial inequities, will combine with explosive growth in technological innovations — and the techno-lingo that comes with it.
By Lucy Bernholz
Contributor
What to Do About Facebook? Nonprofits Weigh Benefits Against Ethical Concerns
Many organizations are uncomfortable with the way the social network operates, but few feel they can forgo access to the billions of people who use it.
By Eden Stiffman
Contributor
Marketing Helps Nonprofits Reach People in Need. Why Do Grant Makers Refuse to Fund It?
Donors should recognize that new technology-fueled communications and marketing tools allow grantees to get the word out about the critical services they provide — especially during a crisis when people aren’t sure where to turn.
By Lisa David
Contributor
Some Charities Are Raising Money for Other Nonprofits This GivingTuesday
More nonprofits than before are raising money together, but some people are warning against the downsides of the event.
By Emily Haynes
Contributor
84 Percent of Donors Plan to Give the Same or More to Charity in 2021, Survey Finds
In a new survey from fundraising technology company Classy, more than one-third of millennial and Generation Z respondents said they were more likely to make a monthly gift instead of a one-time donation because of the heightened level of need in society today.
By Emily Haynes
Contributor
More Donors Made One-Time and Monthly Online Gifts in 2020
Food banks, faith-based organizations and congregations, and public broadcasting posted the biggest growth in revenue from one-time donors.
By Emily Haynes
Contributor
To Achieve Lasting Policy Change for Kids, Advocates Need to Choose Their Words Carefully
The messages nonprofits and foundations use to describe the problems facing children — and the proposed solutions — may be pushing people away and making it harder to take advantage of opportunities to achieve long-sought improvements.
Crises in Afghanistan and Haiti — the Latest in a Year Full of Them — Test Donor Stamina
Twin disasters struck days apart and are vying for the attention of donors who have already been tapped to give to relief efforts related to the Covid-19 pandemic, wildfires, floods, and other refugee crises.
By Drew Lindsay
Contributor
What Nonprofits Fail to Say When They’re Recruiting Volunteers — but Truly Matters
Working for a good cause helps strangers build social bonds, gain control over their time, and improve their health. And after too much time in quarantine, that’s the message that will resonate with the people nonprofits want to reach, says a longtime volunteer.
By Susan McPherson
Contributor