What To Do When Your Cause Is in the Spotlight: Lessons From the Amazon Fires
Rainforest-preservation and indigenous-rights groups saw a spike in donations and interest when fires in Brazil drew the world’s attention. What can your nonprofit learn from their experience?
By Jim Rendon
Executive Editor
Straight Cash vs. Matching Gift: a Surprise Winner?
Two researchers at Texas A&M University suggest that a matching gift signals a weaker endorsement of a charity than simply making a big gift.
By Alex Daniels
Contributor
Research Shows How to Advance Public Understanding of Science
Medical breakthroughs, new technology, and other developments happen at a rapid pace, with profound implications for society. It’s vitally important that decision makers, donors, and the public understand them.
Rebranding a Membership Organization: Tips and Advice From a Leader
Questions to ask when considering a new identity for your group, how to solicit input from those you serve, and logistics to plan ahead
By Maryland Philanthropy Network
Contributor
How One Nonprofit Responded in the Moment
Environmental Defense Fund officials had second thoughts about what message to send on Election Night in 2016.
By Emily Haynes
Senior Editor
A Fundraising Glossary for Nonfundraisers
Do people in your organization need help understanding what the development department is talking about? Here’s a list of common terms to help them speak your language.
By HEATHER JOSLYN
Contributor
Inside L.A. LGBT Center’s $57 Million Campaign
Lorri Jean, long-tenured CEO of the nation’s oldest gay and lesbian community center, reflects on how her organization got donors to give big and what’s changed for fundraisers in the post-marriage-equality era.
By HEATHER JOSLYN
Contributor
A Fourth of Monthly Donors Who Started With a One-Time Gift Make Other Contributions, Study Says
It takes first-time online supporters nearly a year to give again, according to a new report from the fundraising platform Classy.
By HEATHER JOSLYN
Contributor
Use Marketing and Positioning to Advance Fundraising
Generate interest and awareness of the benefits your organization provides, then convert that into donations.
By Bill Davidow
Contributor
Using Guilt: Donors Wary of High-Emotion Appeals
Researchers found that videos featuring disturbing images of starving children tended to make viewers suspicious of an organization. A softer approach yielded a more positive image of the organization.
By MICHAEL THEIS
Contributor
Most Volunteers Serve Multiple Groups and Want Recognition, Not Gifts, as Thanks, Report Says
People are more likely to donate to a group they volunteer for, the report found.
By Julian Wyllie
Contributor
GoFundMe Expands Charitable Arm, With Plans to Support Broad Causes
The crowdfunding company’s nonprofit will allow people to channel funds to causes such as animal rescue, elementary and secondary education, and mental health if they don’t want to choose a specific charity to support.
By HEATHER JOSLYN
Contributor
Kansas State U. Runs a Single-Issue Giving Day, Raising $320,000
In its first 24-hour fundraising marathon, the institution focuses on solving food security among its students.
By HEATHER JOSLYN
Contributor
How to put people and plans in place ahead of time so you can respond swiftly in the event of a natural disaster, tragedy, or bruising investigation.
Donors Who Gave Less in December Felt Disconnected and Overwhelmed by Appeals
In a survey of donors who usually give to four or more charities, 12 percent reported contributing less than in 2017. One reason: too many appeals.
By Emily Haynes
Senior Editor
6 Things to Know if Your Nonprofit Is Considering Becoming a Fiscal Sponsor
Serving as a fiscal sponsor can help incubate new projects to serve an established nonprofit’s mission. Before you let others use your tax-exempt status, learn about the risks involved.
By Alex Daniels
Contributor