7 Facts to Persuade Leaders to Prioritize Planned Giving
Building a healthy planned-giving program takes time, effort, and a smart strategy. A fundraising consultant explains how.
By Lisa Schohl
Director, Nonprofit Learning
7 Rules for Marketing Planned Gifts to Donors
Bequests and other planned gifts provide a significant source of revenue for nonprofits. Yet many donors don’t include charities in their will simply because they were never asked, says Lisa Sargent, founder of an eponymous fundraising consultancy.
By Lisa Schohl
Director, Nonprofit Learning
An Urgent Plea to Philanthropy: Help Us Persuade People to Take the Covid-19 Vaccine
A vaccine that only 50 percent of Americans take won’t be 95 percent effective. Our science-based communications tool needs to be activated now to eradicate vaccine hesitancy.
Study Shows How Nonprofits Should Improve Online Gatherings
Many meetings have little structure, and participants don’t always know if they need to turn on web cameras or whether it’s OK to leave them off.
By Emily Haynes
Senior Editor
Your Discriminatory Database May Be Turning Off Donors. Here’s What to Do About It
Accurately recording donors’ names and identities is vital to effective fundraising and strong donor relations.
By Kathy Johnson Bowles
Contributor
How to Thank Donors During a Crisis
Fundraising experts share nine ways to show appreciation, stay in touch with, and even inspire greater giving from supporters amid the pandemic.
By Lisa Schohl
Director, Nonprofit Learning
More than ever, foundation and nonprofit leaders need to listen to the people they serve and develop a more open and participatory approach to communications efforts.
By Keli Hohenstein, Hywel Mills and Sean Gibbons
Planned Giving Is Having a Moment
Many fundraisers are hesitant to bring up planned giving during the pandemic, but experts say that might be a mistake. Some charities have seen a steep increase in bequest commitments and other legacy gifts.
By Eden Stiffman
Senior Editor
Nonprofits Are Sending More Emails During the Pandemic — With Good Results
Open and click rates climbed in March and April, according to new data from the digital marketing firm Campaign Monitor, which is measuring how people are engaging with email marketing during the Covid-19 pandemic.
By Emily Haynes
Senior Editor
The survey also found that nearly half of young Americans do not feel safe volunteering or attending fundraising events in person.
By MICHAEL THEIS
Contributor
Next Week’s GivingTuesdayNow Plans to Show People How They Can Help in a Time of Suffering
The flash fundraising event aims to galvanize a response that reminds people of the importance of nonprofits and brings people together in a moment of social isolation.
By Eden Stiffman
Senior Editor
Online Giving Revenue Grew 10% in 2019
That bump looks promising, but the future of online giving is still murky as nonprofits have yet to find out just how the coronavirus pandemic will affect giving.
By Emily Haynes
Senior Editor
Nearly 700 Foundations Join Pledge to Ease Grant Restrictions
The next likely step: a virtual “badge” that nonprofits can display on their websites demonstrating their commitment to reducing burdens on grantees during the current crisis.
By Alex Daniels
Contributor
Nonprofit Tech Firm Offers Covid Impact Tracker to Boost Giving and Volunteering
The data is gathered directly from local nonprofits, which enter information about canceled fundraising events and program-revenue disruptions.
By MICHAEL THEIS
Contributor
43% of Higher-Education Fundraisers Don’t Expect to Meet Goals
Just 22 percent expect to meet those goals, according to a new survey of 415 advancement professionals at 48 colleges and universities.
By Emily Haynes
Senior Editor
Getting the Word Out Isn’t the Best Thing Foundations Can Do Now
Too many people communicating doesn’t help. What grant makers can do to make a bigger difference is spend big and ask grantees what they need most.