What to Do With a Winner: Ice-Bucket Organizers Plot Next Steps
More than 600,000 of last year’s new donors asked for continuing information from the ALS Foundation.
By Megan O’Neil
Contributor
Web Magazine Shows Charity’s Growth as Marketing Tool
Companies engaging more actively in charity outreach are finding it an effective tool to shape their brand, CNBC reports in an article focusing on digital publication The Chive, which has gained a large audience with its diet of humor videos and photos of scantily clad women but is also involving readers in its philanthropy.
The Face of Philanthropy: Dancers at an Exhibition
The Dana Tai Soon Burgess Dance Company surprises and delights people with performances in unexpected places, including some of Washington’s most prestigious museums.
By Maria Di Mento
Senior Editor
Asking for a Bequest? Talk About Life
A researcher at Texas Tech University found that profiles of living people explaining why they were planning to leave a bequest spurred more donations than stories about giving by people who had died.
By Alex Daniels
Contributor
Push-Up Challenge Draws Jimmy Kimmel, Stephen Colbert, Carson Daly
Several big names have participated in a lighthearted campaign to help veterans, but nonprofits have yet to find the next ice-bucket phenomenon.
By Megan O’Neil
Contributor
Mindy Kaling Shows Twitter’s Power in Celebrity Hands
The comedian and actress who appeared on The Office sent traffic skyward at several nonprofits after asking for suggestions on where to donate.
By Rebecca Koenig
Contributor
Case Study: How One Food Bank Gives Wealthy Donors Just Enough Information
From its annual report to short and simple “Mission Moments,” Second Harvest Food Bank of Central Florida keeps its donors up-to-date in the ways they prefer.
By Maria Di Mento
Senior Editor
Advice: The Elements of Great Nonprofit Job Ads
Recruiters and nonprofit human-resources professionals offer their tips for writing an advertisement that brings in top candidates.
By Eden Stiffman
Senior Editor
In the Drive to Prove Results, a Los Angeles Charity Gets Snagged in High-Profile Controversy
The Los Angeles LGBT Center became entangled in a national scandal caused by a researcher faking results about its work to promote same-sex marriage.
By Megan O’Neil
Contributor
Where the Beer Flows, the Donation Goes
The owner of a beloved college-town watering hole in Wisconsin leaves $200,000 to the campus in recognition of loyal student patrons.
By Megan O’Neil
Contributor
Minn. Sues Thrift-Store Chain Savers Over Charity Pitch
The state’s attorney general filed suit Thursday against international secondhand retailer Savers, alleging it is misleading shoppers about how much of the proceeds from donated goods goes to charity, the Minneapolis Star Tribune reports.
7 Ways to Make Your Nonprofit’s Storytelling Stronger
Choose creative narratives, avoid jargon, and provide a firsthand perspective to make your stories resonate with supporters.
By Idit Knaan
Contributor
Opinion: For Big Companies, Charity Begins After Profit
A New York Times opinion writer says the rising profile of corporate philanthropy, especially by companies in need of an image boost, masks questions about “the way that those with wealth take before they give.”
Tanzania Expels Anti-Poaching Vets Group After PR Blitz
A team of former service members from the VETPAW organization, who traveled to Tanzania to tape a TV program about the group’s efforts to root out poachers from wildlife reserves, has been kicked out of the East African country amid controversy over an online publicity push about the mission, Military Times reports.
How to Recruit Moms Online for Your Mission
Watch a live discussion recording of three experts discussing how to appeal to mothers online.
S.C. Museum’s Fundraising Holds Strong During Closure
The Gibbes Museum of Art offers lessons on how it kept the cash flowing while an entire facility is closed for renovations.
By Holly Hall
Contributor