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Fundraising From Individuals

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How Americans Feel About Crowdsourcing

How Americans Feel About Crowdsourcing

Some kinds of requests resonate more with potential donors than others.

5 Trends That Will Shape Fundraising in 2026

5 Trends That Will Shape Fundraising in 2026

How AI, the new tax law, an uncertain economy, and more will change how nonprofits raise money.

Donors Are Vetting You on LinkedIn. Here’s How to Win Them Over.

Donors Are Vetting You on LinkedIn. Here’s How to Win Them Over.

Four ways to leverage LinkedIn to burnish your reputation with donors.

Most U.S. Adults Aren’t Making Year-End Charitable Gifts, New Poll Finds

Most U.S. Adults Aren’t Making Year-End Charitable Gifts, New Poll Finds

About half U.S. adults say they've already made their charitable contributions for 2025.

5 Ways to Grow Your Planned Gifts

5 Ways to Grow Your Planned Gifts

Experts share practical ways to make your legacy-giving program thrive.

From Crisis to Strategy: How a $400K Loss Led to a Fundraising Revamp

From Crisis to Strategy: How a $400K Loss Led to a Fundraising Revamp

When huge grants disappear with little warning, it can be disastrous, but some groups are finding a way forward.

How to Tap Into the Psychology of Giving

How to Tap Into the Psychology of Giving

Discover expert resources to help you craft a smarter fundraising strategy rooted in the latest insights from behavioral science.

GivingTuesday Saw Big Gains in Gifts and Volunteers

GivingTuesday Saw Big Gains in Gifts and Volunteers

Americans gave $4 billion to nonprofits, and 11 million people volunteered.

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How to Attract Midlevel Donors

A collection of Chronicle resources to help you develop and maintain a donor program for people who give $1,000 to $10,000 annually.

MrBeast and the Rockefeller Foundation Team Up to Spark Youth Philanthropy

MrBeast and the Rockefeller Foundation Team Up to Spark Youth Philanthropy

The venerable foundation and the 27-year-old "influencer" aim to instill young people with a concern for what they call the world's "most vulnerable" populations.

In Uncertain Times, Annuities Can Hook Donors: Here’s How They Work

In Uncertain Times, Annuities Can Hook Donors: Here’s How They Work

Charitable gift annuities can help donors who want to give now but aren’t certain about the economic future.

A clock face with a red hand pointing to the year 2026, which is highlighted in red. Other years like 2024, 2025, 2027, 2028 are also visible on the white dial, encased in a chrome bezel against a dark textured background.

How to Talk About Tax-Law Changes in Year-End Appeals

Fundraisers may need to change the way they discuss year-end giving with donors because of tax-law changes that go into effect January 1.

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Big-Donor Giving Slows; What It Means for Year-End Campaigns

Donor engagement and retention have stabilized at roughly the same rate as the previous year.

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America’s Favorite Charities Are Shifting Their Fundraising Strategies

It’s been half a decade of upheaval at the 100 biggest fundraising groups. What do their changing tactics tell us about the state of raising money today?