How to Build Loyalty With Younger Donors
What you can do to earn the trust of Generation Z and Millennial donors — and why the long-term strategy pays off.
Why Billionaires and Bus Riders Give Together in Jackson Hole
Old Bill’s Fun Run shifts power to everyday donors and helps Jackson’s wealthy connect with charities that meet basic needs.
By Ben Gose
Senior Editor
From Boomers to Gen Z: Tuning Your Pitch to Every Age
Colleges are ditching the one-size-fits-all appeal.
By Rasheeda Childress
Senior Editor, Fundraising
How to Win Gen Z Now — and Gain Donors for Life
Young donors don’t give the way their parents did. Here’s what’s working with the generation that will define the sector’s future.
By M.J. Prest
Senior Editor, Solutions
The Donor Pyramid Is Crumbling. Here’s How Colleges Are Rebuilding It.
Six institutions on the strategies broadening their donor pools — and reducing their dependence on big gifts.
By Rasheeda Childress
Senior Editor, Fundraising
Gen Z Gives Money and Time. Here’s How and Why to Engage Them.
Young adults donate money, volunteer, and advocate for nonprofits. Here's how to build meaningful relationships with them.
By Rasheeda Childress
Senior Editor, Fundraising
4 of the Best Hacks for Fundraisers and Leaders From AFP Icon
Tips included using animation to tell stories, why it's as important to retain fundraisers as it is donors, and more.
By Rasheeda Childress
Senior Editor, Fundraising
Your Data Has 3 Seconds to Hook a Donor. Make Them Count.
Expert advice on pairing data visualization and storytelling to win over donors and other key stakeholders.
By M.J. Prest
Senior Editor, Solutions
Inflation, Cuts, Tax Changes: A Tough Year Takes Center Stage at AFP Icon
Among the other topics covered at the Association of Fundraising Professionals conference were federal funding shifts and the need to reach a wider array of donors.
By Rasheeda Childress
Senior Editor, Fundraising
How to Fix Online Giving Platforms Without Cutting Off Donors
Three fundraising leaders argue the sector needs accountability standards for giving platforms — not legislation that could cut off billions in donations.
Major Donors Fuel 80% of Giving as Donor Base Shrinks
Giving was strong in the fourth quarter of 2025, as supporters poured money into donor-advised funds and also gave directly, according to a new report.
By Rasheeda Childress
Senior Editor, Fundraising
Lawsuits Against GoFundMe, PayPal Fire a Fundraising Warning Shot
Alaska has sued six tech platforms for creating unauthorized donation pages, reigniting a debate over efforts to “help” nonprofits raise money without their consent.
By Rasheeda Childress
Senior Editor, Fundraising
Colleges Raised $78 Billion, 89% of Which Came From 2% of Donors
While higher education raised more money, institutions must now think long-term and engage younger alumni who prioritize institutional impact over traditional loyalty to sustain future giving.
By Rasheeda Childress
Senior Editor, Fundraising
Scammers Are Spoofing Charities on Venmo: How to Protect Your Donors
Fake accounts impersonating charities are scamming donors on the popular payment app. Experts share how to stay ahead of the fraud.
By Libby Sander
Contributor
What Every Fundraiser Needs to Know About the New Tax Law
The tax code has reshaped incentives for everyday donors, major givers, and corporations alike. Here's how to adapt your fundraising strategy.
Black-Led Nonprofits Didn’t See Lasting Funding Boosts After 2020
The racial reckoning that followed George Floyd 's murder carried hopes of new support for the disproportionately underfunded nonprofits.
By James Pollard
Philanthropy Reporter, Associated Press