Mobile Technology Gets New Attention
Many nonprofits plan to expand their use of mobile technology in the coming year, according to a new report.
By NICOLE WALLACE
Features Editor
Competition Seeks College-App Ideas
The Bill & Melinda Gates Foundation thinks social media might be able to help low-income students apply for college, navigate financial aid, and stay in school.
By NICOLE WALLACE
Features Editor
Using Technology to Share Family Photos
A nonprofit project invites people to share their photos and the stories they tell, either online or in person at photo-sharing events.
By NICOLE WALLACE
Features Editor
Mobile Giving Forum Meets in December
The daylong event will focus on strategies charities can use to raise money, interact with supporters, and promote their causes using mobile technology.
By NICOLE WALLACE
Features Editor
Knight Gives $2.2-Million to Data Projects
The John S. and James L. Knight Foundation has awarded $2.2-million to six projects designed to make data about important issues available to the public. Among the winners: • LocalData, a project created by three Code for America fellows, was awarded $300,000 to create tools that communities can…
By NICOLE WALLACE
Features Editor
An App Finds Social-Purpose Businesses
A new smartphone application seeks to connect do-gooders with more than 1,000 social-purpose businesses.
By NICOLE WALLACE
Features Editor
Nonprofit Social Network Gains Traction
Facebook and Twitter might get all the fanfare, but a nonprofit in Eagan, Minn., has quietly built a social network that logged 43 million visitors last year.
By NICOLE WALLACE
Features Editor
Aquarium Tests E-Book to Woo Visitors
The free e-book, an important part of the aquarium’s advertising campaign. has been downloaded more than 40,000 times.
By NICOLE WALLACE
Features Editor
An Advocacy Group Tweaks Its E-Mail Messages to Reach Mobile Readers
When the Human Rights Campaign shortened messages destined for smartphones, far more of its supporters responded to appeals to take action.
By NICOLE WALLACE
Features Editor
Charities Retool Their Web Sites as More Supporters Go Mobile
With predictions that traffic from mobile devices will soon outpace traffic from traditional desktops, nonprofits are taking an array of approaches to making sure their sites are easy to read and maneuver on a small screen.
By NICOLE WALLACE
Features Editor
Colorado Health-Care Database Wins Big Foundation Grants
Two Colorado foundations have made big grants for a database project to help improve health care in the state.
By NICOLE WALLACE
Features Editor
Chicago Girl Scouts Learn to Make Apps and Digital Badges
The John D. and Catherine T. MacArthur Foundation has awarded $150,000 for “My Girl Scout Sash Is an App.”
By NICOLE WALLACE
Features Editor
Millions of people volunteer to spread the word about Planned Parenthood with art, videos, and other online features.
TAILOR MESSAGES TO DIFFERENT AUDIENCES
Planned Parenthood tries to reach people as diverse as hardened Capitol Hill watchers and teenagers seeking birth-control information—so it uses a variety of approaches.
ACT QUICKLY SO YOU CAN SHAPE THE MESSAGE ABOUT KEY ISSUES
Planned Parenthood responds rapidly whenever controversy strikes so its influence will dominate debates.
KEEP THE CONVERSATION FLOWING ALL THE TIME
Planned Parenthood staff members feed Facebook and Twitter all the time, even when little is happening, to keep supporters involved.