Monthly Giving Tips and Trends
What’s working well now for midsize and large monthly programs. Plus, advice for beginners.
By Emily Haynes
Senior Editor
Donations Grew Last Year. Here’s What You Can Learn for 2020
Nonprofits and consultants attribute the increase to a strong stock market and intensified efforts by fundraisers.
By Emily Haynes and Eden Stiffman
California’s New Privacy Law Draws Attention From Nonprofits
While nonprofits are not covered by the law setting new privacy standards, the marketing companies that many large groups work with do have to comply. Some industry groups and nonprofits fear rising costs to raise money; others see an opportunity to take stock of the data they collect and how they use it.
By Emily Haynes
Senior Editor
Youth, Education, and Health Groups Hit Hardest by the Sharp Decline in Americans Who Give
Some 20 million Americans who gave to charity in 2000 had stopped giving by 2016, a new study shows.
By Emily Haynes
Senior Editor
Bubbe Knows Best: Grandmother Proves a Viral Hit for American Friends of Hebrew University
The nonprofit that raises money for Hebrew University of Jerusalem hopes the video campaign will draw new supporters age 50 and younger.
By Emily Haynes
Senior Editor
Thank-You Videos Are an Easy Way to Send Personalized Messages
How two nonprofits use video to thank donors and encourage them to raise money online.
By Emily Haynes
Senior Editor
Nonprofits Raise Nearly $2 Billion Online and Off on GivingTuesday
As the day that kicks of year-end appeals wrapped up, U.S. nonprofits had raised an estimated $511 million online and twice as much offline. Many organizations fared better than in 2018 and took advantage of a variety of creative approaches to draw attention. Still, some say the deluge of email appeals may be turning off donors.
By Emily Haynes and Eden Stiffman
Connecting Arts and Education to Help People Climb Out of Poverty
Veteran nonprofit leader Ellen Baxter champions the notion of bringing creativity and access to quality education to people living in low-income housing.
By Emily Haynes
Senior Editor
Younger ‘Ultrawealthy’ Donors Tend to Focus on Fewer Causes, Study Shows
The report from Wealth-X also found that donors whose net worth is $30 million or more make about 25 percent of all individual gifts to U.S. charities.
By Emily Haynes
Senior Editor
Giving Tuesday Awareness Is Spreading
Fifty-three percent of respondents who had heard of Giving Tuesday also said they had donated to a charity on that day, according to a survey by online fundraising company Classy.
By Emily Haynes
Senior Editor