More Charities Give Their Messages a Shock Treatment
To get attention during difficult economic times, a growing number of nonprofits are turning to curse words, sexy advertising, and other efforts to stand out.
By BRENNEN JENSEN
Contributor
Charity Reworks Marketing Regularly to Stay Fresh
Movember, the men’s health charity, doesn’t want volunteers or donors to get bored with its marketing pitch.
By Raymund Flandez
Contributor
Most Charities Still Do Not Raise Much Money Via Social Media
Only one big nonprofit has raised more than $1-million through social networks, a Chronicle survey finds, but dozens are experimenting with ways to seek donations.
By Raymund Flandez
Contributor
Social-Media Campaign Honors Mothers—and Draws Aid for Female Activists
The charity Epic Change’s campaign provided a memorable and creative way to celebrate a holiday and raise money.
By Raymund Flandez
Contributor
A Contest Raises a Charity’s Profile
After an advocacy charity started an ambitious drive to seek Facebook followers, it was able to respond fast to an offer from the comedian Ellen DeGeneres to participate in a text-message campaign.
By Derek Lieu
Contributor
Aid Group Scores Hit With Mafia Wars Online Game Tie-In
Direct Relief International used a Facebook game to spur supporters to “buy” imaginary items and finance relief work.
By Derek Lieu
Contributor
Nature Conservancy Emphasizes Relationships, Online and Off
The organization uses social media to arrange in-person events, such as picnics held around the world on Earth Day.
By Derek Lieu
Contributor
Group-Buying Site Matches Campaign Donations
The SickKids Foundation, in Toronto, raised $60,000 by participating in a drive with a company that offers online discounts.
By cody.switzer
Contributor
Online Board Game and Other Features Aid March of Dimes on Facebook
The March of Dimes added a competitive and fun element to fund raising by creating its own Facebook application.
By cody.switzer
Contributor
A Massage Chain Rewards Social-Network Activity
A California food bank earned money every time a follower spread the word about its work on Facebook, Twitter, and elsewhere.
By cody.switzer
Contributor
Disease Charity Motivates Supporters on Facebook
The National Multiple Sclerosis Society offers an array of social-network tools to help participants in walkathons, bikeathons, and other events raise money.
By Raymund Flandez
Contributor
A Celebrity’s Boost on Twitter Aids Atlanta Hospital
People who followed a professional golfer’s tweets were given a chance to win prizes if they made a gift to support health care for children.
By Raymund Flandez
Contributor
Pet Contest Raises Big Money on Facebook
The Humane Society of the United States recruits donors by urging them to participate in an online contest to spotlight their animals.
By Raymund Flandez
Contributor
How Every Worker Can Show Off a Charity’s Mission
Conservation International gives its workers a conversation starter by putting images of its work on business cards.
By SUE LALUMIA
Contributor
Charities With Great Design: Readers Weigh In
Charity: Water won the most votes, largely by keeping things simple so the organization’s main mission stands out.
By PETER PANEPENTO
Contributor
Making Smart Design Central to Nonprofits
Why design is an important piece of achieving a nonprofit’s mission.
By PETER PANEPENTO
Contributor