Relief Charity Finds That Radio Appeals Turn Up Donations
The group raised $2.3-million after spending $1.2-million on appeals that asked for monthly donations.
By Holly Hall
Contributor
Ask an Expert: How to Raise Money With a Newsletter
Online newsletters don’t attract as many donations as print ones, says Tom Ahern, a fundraising consultant.
How Fundraisers Can Get More Out of LinkedIn
Nonprofits can monitor groups that care about their cause and find potential donors and board members through the network.
By NICOLE WALLACE
Features Editor
Inside the Human Rights Campaign’s Social-Media Success
The group altered its logo, let users customize it, and paid for ads that showed up on smartphones near the Supreme Court building during same-sex-marriage hearings.
By CODY SWITZER
Contributor
A New Trend in Design Can Help Charities Do Better Work
“Service design” focuses on eliminating friction and frustration for nonprofits and their staffs.
By MATTHEW SCHARPNICK
Contributor
Can You Sum Up Your Charity’s Work in One Simple Tag Line?
If you can’t do it quickly and clearly, it’s time to find a better way to say what you do.
By MATTHEW SCHARPNICK
Contributor
Nonprofits can take advantage of new free, Web-friendly fonts to make sure their online communications match the image they want to convey.
By MATTHEW SCHARPNICK
Contributor
Goodwill’s Home Page: Missing a Chance to Win Supporters
The nonprofit doesn’t explain its mission clearly or entice people to visit again and again.
By MATTHEW SCHARPNICK
Contributor
Michael J. Fox Charity’s Home Page: Patience Required
Because so many people know about the actor’s fight against Parkinson’s Disease, the page’s marketing speak and other flaws are less problematic than they would be for other nonprofits.
By MATTHEW SCHARPNICK
Contributor
Simplicity in Home-Page Design: One.org
The antipoverty group helps viewers see what matters most about the organization’s work, not just focusing on the newest campaign.
By MATTHEW SCHARPNICK
Contributor
Kiva’s Succinct Mission Statement: Does It Work on the Home Page?
Not everyone may understand that the power of Kiva involves linking donors with struggling entrepreneurs who need small loans.
By MATTHEW SCHARPNICK
Contributor
The Secrets Behind Successful Nonprofit Home Pages
Within a few seconds, visitors to your site should understand what you do and what actions you want them to take.
By MATTHEW SCHARPNICK
Contributor
How to Make Sure Your Logo Tells Your Story
Too often, nonprofits attempt to do too much with a logo, or they use generic, ubiquitous, and clichéd visual motifs that ignore what makes a group special, writes Matthew Scharpnick in Redesigning Good, a new Chronicle blog.
By MATTHEW SCHARPNICK
Contributor
Why Nonprofits Can’t Ignore Great Design
As attention spans decline, donation options increase, and digital tools proliferate, smart design is becoming one of the most powerful ways for an organization to amplify its influence.
By MATTHEW SCHARPNICK
Contributor
Forget Apps: Young Donors View Web Sites on Smartphones
A survey of 6,500 young people finds that they want fast information about a charity’s results and how their donations will be used.
By CODY SWITZER
Contributor
Planned Parenthood’s 5 Lessons for Attracting Social-Media Support
Stay on top of the news, act quickly to shape the message, keep the conversation flowing, and more tips for online communication.
By SUZANNE PERRY
Contributor