Using Super-Short Social-Media Videos to Spread Your Message
Two experts share their tips for using apps like Vine and Instagram to tell stories about charitable causes.
By Idit Knaan
Contributor
How to Use Social Media in Year-End Drives
Learn the steps a cancer charity takes to amplify its fundraising by creating messages everyone wants to share.
By TONY MARTIGNETTI
Contributor
Contest: the Six-Second Appeal Challenge
See who won The Chronicle’s contest of nonprofit videos created with the Vine app.
Causes Starts Social Network Focused on Charitable Passions
The company, which began as a Facebook application for donating money to charity, has transformed itself into a full-fledged social network.
By NICOLE WALLACE
Features Editor
Video: Young Donors Discuss How Nonprofits Use Social Media
Young donors say they like information about organizations, photos, and a chance to be part of a conversation.
By CODY SWITZER
Contributor
Video: Young Donors Want Fewer Words but More Information
Nonprofits whose Web sites have videos, positive messages, and concise text that is easy to skim win praise from donors in their 20s.
By CODY SWITZER
Contributor
One-Page Scrolling Web Sites: a Great New Way to Tell a Story
Instead of using brochures and reports to highlight fundraising campaigns and events, charities are now using Web sites to do the job in creative ways.
By MATTHEW SCHARPNICK
Contributor
The Magic of Finding and Presenting Compelling Data
It’s easy to get lost in the crush of data these days, but these three organizations have homed in on what’s important and used data visualization to get their points across in compelling ways.
By MATTHEW SCHARPNICK
Contributor
Charities Use Social Media to Rally Supporters After Gay-Marriage Ruling
Organizations on both sides of the debate reacted to the Supreme Court decision to strike down the Defense of Marriage Act.
By Emma Carew Grovum
Contributor
Relief Charity Finds That Radio Appeals Turn Up Donations
The group raised $2.3-million after spending $1.2-million on appeals that asked for monthly donations.
By Holly Hall
Contributor
Ask an Expert: How to Raise Money With a Newsletter
Online newsletters don’t attract as many donations as print ones, says Tom Ahern, a fundraising consultant.
How Fundraisers Can Get More Out of LinkedIn
Nonprofits can monitor groups that care about their cause and find potential donors and board members through the network.
By NICOLE WALLACE
Features Editor
Inside the Human Rights Campaign’s Social-Media Success
The group altered its logo, let users customize it, and paid for ads that showed up on smartphones near the Supreme Court building during same-sex-marriage hearings.
By CODY SWITZER
Contributor
A New Trend in Design Can Help Charities Do Better Work
“Service design” focuses on eliminating friction and frustration for nonprofits and their staffs.
By MATTHEW SCHARPNICK
Contributor
Can You Sum Up Your Charity’s Work in One Simple Tag Line?
If you can’t do it quickly and clearly, it’s time to find a better way to say what you do.
By MATTHEW SCHARPNICK
Contributor
Nonprofits can take advantage of new free, Web-friendly fonts to make sure their online communications match the image they want to convey.
By MATTHEW SCHARPNICK
Contributor