How the Ice-Bucket Challenge Is Helping to Rebrand a Mission
Lou Gehrig is nearly absent from the buzz around the viral fundraiser, which is exactly how the ALS Association wants it.
By Avi Wolfman-Arent
Contributor
America’s Celebrity Obsession Shouldn’t Dictate What Causes Get Attention
Journalists too often rely on Hollywood stars to decide which charities are worthy of coverage.
By SUSAN DANISH
Contributor
Navigating Privacy and Other Issues for Ethical Storytelling
Advice for protecting the people you serve while telling their stories and determining who “controls” a story.
By PAUL VANDECARR
Contributor
Are You Really Telling Stories?
A story has to have a protagonist who wants something and who faces obstacles—and it has to have an ending.
By PAUL VANDECARR
Contributor
Land Trust Harvests Interest Through Farmers Markets
By asking people to go online to pledge their commitment to their local markets, American Farmland Trust attracted email addresses of potential supporters.
By Debra E. Blum
Contributor
Contest and Big Giveaway Draw In Possible Donors
The Women’s Foundation of California attracted new supporters and nonprofit allies by asking the public to decide who should get an important award.
By Debra E. Blum
Contributor
Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists
The organization is seeing high open rates and conversions with the app that lets users send ephemeral messages.
By Megan O’Neil
Contributor
4 Questions to Develop Your Storytelling Strategy
Ask yourself what you want to achieve, who can help you, and how you can reach and appeal to your audience.
By PAUL VANDECARR
Contributor
How to Turn Audience Emotion Into Action
Make sure your listeners can see themselves in the story, helping to solve the problem, then give them a way to get involved immediately.
By PAUL VANDECARR
Contributor
How to Use Your Group’s History to Help Communicate Your Mission
Watch the recording of a discussion about researching your group’s past and presenting it in a compelling way.
4 Essential Elements of Storytelling
Practice, consider your audience, and other tips for telling stories that will bring about change.
By PAUL VANDECARR
Contributor
Reaching New Audiences Through Storytelling
Advice for doing more than just “preaching to the choir” with your message.
By PAUL VANDECARR
Contributor
Charities Like Facebook for Rallying Support but Not Much for Fundraising
Only a small number of groups have raised more than a few thousand dollars through the social network.
By TOM HELD
Contributor
Facebook’s Pros and Cons for Nonprofits
The network helps groups get data on potential donors and persuade them to act on behalf of a cause.
Balance Small Wins and Long-Term Goals in Your Storytelling
Share your victories, but don’t focus on them so much that your audience loses the big picture.
By PAUL VANDECARR
Contributor
Learn how to connect with your listeners, even on complicated issues, and make them feel empowered to help.
By PAUL VANDECARR
Contributor