Goodwill’s Home Page: Missing a Chance to Win Supporters
The nonprofit doesn’t explain its mission clearly or entice people to visit again and again.
By MATTHEW SCHARPNICK
Contributor
Michael J. Fox Charity’s Home Page: Patience Required
Because so many people know about the actor’s fight against Parkinson’s Disease, the page’s marketing speak and other flaws are less problematic than they would be for other nonprofits.
By MATTHEW SCHARPNICK
Contributor
Simplicity in Home-Page Design: One.org
The antipoverty group helps viewers see what matters most about the organization’s work, not just focusing on the newest campaign.
By MATTHEW SCHARPNICK
Contributor
Kiva’s Succinct Mission Statement: Does It Work on the Home Page?
Not everyone may understand that the power of Kiva involves linking donors with struggling entrepreneurs who need small loans.
By MATTHEW SCHARPNICK
Contributor
The Secrets Behind Successful Nonprofit Home Pages
Within a few seconds, visitors to your site should understand what you do and what actions you want them to take.
By MATTHEW SCHARPNICK
Contributor
How to Make Sure Your Logo Tells Your Story
Too often, nonprofits attempt to do too much with a logo, or they use generic, ubiquitous, and clichéd visual motifs that ignore what makes a group special, writes Matthew Scharpnick in Redesigning Good, a new Chronicle blog.
By MATTHEW SCHARPNICK
Contributor
Why Nonprofits Can’t Ignore Great Design
As attention spans decline, donation options increase, and digital tools proliferate, smart design is becoming one of the most powerful ways for an organization to amplify its influence.
By MATTHEW SCHARPNICK
Contributor
Forget Apps: Young Donors View Web Sites on Smartphones
A survey of 6,500 young people finds that they want fast information about a charity’s results and how their donations will be used.
By CODY SWITZER
Contributor
Planned Parenthood’s 5 Lessons for Attracting Social-Media Support
Stay on top of the news, act quickly to shape the message, keep the conversation flowing, and more tips for online communication.
By SUZANNE PERRY
Contributor
Behind Planned Parenthood’s Social-Media Magic
The organization has found itself well prepared to respond immediately to controversies thanks to an improved strategy for advocacy efforts.
By SUZANNE PERRY
Contributor
A Mightier Pen Can Help Charities Spread Messages
Charity workers are finding formal and informal ways to improve their prose as they face increased pressure to communicate on blogs and social networks as well as produce annual reports and fundraising appeals.
By MAUREEN WEST
Contributor
The Importance of Thinking Big
Too many organizations fail to save their digital photos in a size that makes them appropriate for publication.
By SUE LALUMIA
Contributor
Interactive Graphics Can Enhance Supporters’ Engagement
As the cost and difficulty of producing such infographics has gone down, more nonprofits are finding ways to let people find their own stories in data.
By NICOLE WALLACE
Features Editor
A Charity Adds Design Expertiseto Its Small Staff for Big Results
A Child’s Right, which provides clean drinking water in developing countries, hired a designer who could help people visualize the group’s mission.
By NICOLE WALLACE
Features Editor
Recovering From a Public-Relations Scandal: Tips for Komen
A marketing expert offers advice on what the breast-cancer charity, and other nonprofits, can learn from the Planned Parenthood controversy.
By Holly Hall
Contributor
Social-Media Success for Non-Sexy Causes
Notes and Resources from the January 26, 2012 Webinar