Half of Donors, and 85% of the Wealthiest, Say They’ll Give More This Year
People who voted are also likely to give generously at year end, and supporting disaster relief is a high priority according to a study conducted just after the midterm elections to see what affect the outcome had.
By HEATHER JOSLYN
Contributor
Facebook Fundraising Hits the $1 Billion Mark
Much of the money goes to charities as people ask friends and relatives to give to good causes, but the company declined to say how much is for personal causes, such as family medical emergencies and tuition help.
By NICOLE WALLACE
Features Editor
Need Volunteers? 93 Percent of Americans Are Willing to Drive Up to 50 Miles
A survey by Hankook Tire found that millennials in particular are willing to drive long distances to help nonprofits provide services.
By Julian Wyllie
Contributor
Only 1 Person in 5 ‘Highly Trusts’ Charities, Study Finds
Compared with 2001, trust in veterans organizations and nonprofit hospitals has risen. The rank of religious organizations and charities affiliated with police and firefighters has fallen.
By Julian Wyllie
Contributor
Nonprofits Decry Latest Proposed Postal-Rate Increases
Some charities balked at a proposed 10 percent hike in the cost of a first-class stamp, saying they still rely heavily on mailings and that online revenue remains a small slice of their fundraising.
By Julian Wyllie
Contributor
Next Time You Visit the Museum, You Might Get a Pitch to Vote
As nonprofits and companies unite to encourage voter turnout, an unexpected player is emerging: museums that are making electoral turnout part of their mission.
By Julian Wyllie
Contributor
Ad Council Seeks to Expand Influence Through Corporate Partnerships and New Messaging
In the digital age, the council has shifted its focus from television to Twitter and social-media outlets with the help of corporations.
By Ariella Phillips
Contributor
How to revamp your case for support and present it in ways that suit today’s donors.
By Andy Brommel
Contributor
Photographs Can Help Nonprofits Attract New Kinds of Supporters
When people of all backgrounds and ethnicities see themselves represented in a nonprofit’s materials, they are more likely to give and get involved.
By NICOLE WALLACE
Features Editor
Daily News Roundup: Airbnb to Help People Displaced by Hurricane Florence Find Places to Stay
The company has activated its “response tool” so hosts can open their homes to people who have been evacuated and relief workers. Plus, St. John’s College has a philanthropy-centered plan to cut tuition; the president of Texas Tech talks about the loss of a $10 million gift; tech entrepreneurs are trying to make money while helping people do things like make down payments on new homes; and much more about big donors, philanthropy and government, and cultural groups.
A Charity Boosts Monthly Giving With Phone and Door-to-Door Appeals
How a children’s hospital adds 2,000 monthly supporters annually, with 65 percent staying on board from year to year.
By HEATHER JOSLYN
Contributor
Solid Research Helps Social-Justice Charity Fine Tune Its Communications
How a cultural anthropologist uses research results to help a nonprofit send more effective messages about its work.
By NICOLE WALLACE
Features Editor
Charities Divided on Mentioning Taxes in Year-End Appeals
Now that less than 10 percent of Americans will likely claim charitable deductions, nonprofits are questioning whether they should mention write-offs at all in their mass holiday-season appeals.
By Timothy Sandoval
Contributor
13 Ways to Build a Following for Your Nonprofit on LinkedIn
Use the social-media network’s “company profile” page to keep your work at the minds of influential people.
By Marc W. Halpert
Contributor
A Quarter of Nonprofit Emails End Up in Spam Folders, Study Finds
A new report finds that spam rates for nonprofits were 6 percent higher in 2017 than the previous year, and it’s costing nonprofits thousands of dollars.
By Ariella Phillips
Contributor
Annual Donor Communication Plan to Boost Year-End Results
Build up to holiday giving all year long with this sample 12-month communications plan.
By LISA SCHOHL
Contributor