How to revamp your case for support and present it in ways that suit today’s donors.
By Andy Brommel
Contributor
Photographs Can Help Nonprofits Attract New Kinds of Supporters
When people of all backgrounds and ethnicities see themselves represented in a nonprofit’s materials, they are more likely to give and get involved.
By NICOLE WALLACE
Features Editor
Daily News Roundup: Airbnb to Help People Displaced by Hurricane Florence Find Places to Stay
The company has activated its “response tool” so hosts can open their homes to people who have been evacuated and relief workers. Plus, St. John’s College has a philanthropy-centered plan to cut tuition; the president of Texas Tech talks about the loss of a $10 million gift; tech entrepreneurs are trying to make money while helping people do things like make down payments on new homes; and much more about big donors, philanthropy and government, and cultural groups.
A Charity Boosts Monthly Giving With Phone and Door-to-Door Appeals
How a children’s hospital adds 2,000 monthly supporters annually, with 65 percent staying on board from year to year.
By HEATHER JOSLYN
Contributor
Solid Research Helps Social-Justice Charity Fine Tune Its Communications
How a cultural anthropologist uses research results to help a nonprofit send more effective messages about its work.
By NICOLE WALLACE
Features Editor
Charities Divided on Mentioning Taxes in Year-End Appeals
Now that less than 10 percent of Americans will likely claim charitable deductions, nonprofits are questioning whether they should mention write-offs at all in their mass holiday-season appeals.
By Timothy Sandoval
Contributor
13 Ways to Build a Following for Your Nonprofit on LinkedIn
Use the social-media network’s “company profile” page to keep your work at the minds of influential people.
By Marc W. Halpert
Contributor
A Quarter of Nonprofit Emails End Up in Spam Folders, Study Finds
A new report finds that spam rates for nonprofits were 6 percent higher in 2017 than the previous year, and it’s costing nonprofits thousands of dollars.
By Ariella Phillips
Contributor
Annual Donor Communication Plan to Boost Year-End Results
Build up to holiday giving all year long with this sample 12-month communications plan.
By Lisa Schohl
Director, Nonprofit Learning
Tex. Nonprofit Sues Stanford U. Over Trademark ‘Philanthropy Lab’
Two groups focused on promoting innovation in charity fundraising and philanthropy education have gone to court over overlapping names.
By Megan O’Neil
Contributor
Daily News Roundup: Dozens of Fake Veterans Charities Pocket the Money They Raise, Says FTC
The Federal Trade Commission and others have worked together on more than 100 actions against phony nonprofits, which have collected tens of millions in cash and goods. In other articles, a Senate panel approved the Trump administration’s IRS nominee along party lines; a nonprofit for immigrants refuses $250,000 from Salesforce.com; resettlement charities fold or shift their focus as the number of migrants drops; plus more articles on innovation, nonprofits and the law, and opinion.
How Giving-Day Strategists Are Making Tweaks to Keep Raising Millions
Organizers of some day-long fundraising drives are letting donors schedule gifts in advance, doubling down on training participants, and deploying paid social-media ads to push totals higher.
By HEATHER JOSLYN
Contributor
Millennials Get 27 Messages From Nonprofits a Week, Report Says
People 65 and older say they get 15 emails and mail pieces each week, according to a study of 1,000 donors.
By Timothy Sandoval
Contributor
Tips for Keeping New Donors After a Giving Day
Welcome packages, exclusive thank-you receptions, and more things you can do after the campaign ends.
By HEATHER JOSLYN
Contributor
Tips for Starting an Employee-Led Fundraising Campaign
How one university’s marketing department started a scholarship fund, and how you can, too.
By HEATHER JOSLYN
Contributor
Credit-Card Donors Gave 4% More in 2017, Report Says
Donors who give monthly or at other set intervals are providing a bigger share of charities’ total contributions, according to a new analysis of Mastercard transaction data.
By HEATHER JOSLYN
Contributor