October 9, 2014
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In this episode of Fundraising Fundamentals, listen to Mary Cahalane, consultant and principal at the Hands-On Fundraising, share her tips for planning a successful year-end fundraising campaign.
First, look at your basics: mailing lists, budgets, and goals.
But don’t stop there.
This is the time to collect stories about the people you serve, consider the story arc in your future appeals, set up a campaign calendar, and craft your communications down to the thank-you note, says Ms. Cahalane.
