Quarterly Statements Help One Group Engage Monthly Donors
World Vision sends the reports to recurring donors to thank them, demonstrate the impact of their gifts, and even ask for additional donations.
By Eden Stiffman
Senior Editor
How a Collaboration Between Two Departments is Yielding Planned-Giving Success
A partnership between planned giving and membership at the Ocean Conservancy is leading to more planned gifts and better direct-mail response.
By Eden Stiffman
Senior Editor
NPR and ProPublica Reject Red Cross Demand for Corrections to News Reports
The media organizations stand by their reports that the international relief organization misled donors about how hurricane relief funds were spent, among other allegations.
By Rebecca Koenig
Contributor
In Storytelling, Focusing on Solutions, Not Problems
Some groups are adopting a storytelling genre that focuses on how communities rebuild and recover after natural disasters and other difficult times.
By PAUL VANDECARR
Contributor
Nonprofits Push Boundaries for Valentine’s Day
Some pitches are sophisticated and sweet; others may raise eyebrows, including a museum’s risqué use of handcuffs and a cancer campaign featuring a heavy dose of nudity.
By Rebecca Koenig
Contributor
Film on Campus Rape Could Take Philanthropy Activism to a New Level
“The Hunting Ground” should inspire college donors, legislators, and others to get serious about curbing sexual violence.
By Vincent Stehle
Contributor
‘Dreamy’ Jeff Bridges Super Bowl Ad Seeks Help in Fight Against Hunger
The actor who played iconic slacker movie character “The Dude” will devote the proceeds of his “sleeping tapes” to the No Kid Hungry campaign.
By Drew Lindsay
Senior Editor, Special Projects
Youth Charity’s Marketing Arm Helps Companies Reach Millennials
TMI, the in-house marketing agency created two years ago by DoSomething.org, is attracting a growing base of brand-name clients eager to tap into the youth-focused service charity’s success in reaching millennials, Advertising Age magazine writes.
When Board Members Get in the Way of a Great Redesign
Organizations should be grateful to their hardworking board members, but too often those trustees overreach and can have a negative impact on decision making, especially true when it comes to marketing, design, and communications.
By MATTHEW SCHARPNICK
Contributor
Arts Institutions Could Benefit From Embracing Digital Media
Creating high-level jobs and setting a strategy for reaching people through social media, smartphones, and other technology are increasingly essential.
By Vince Stehle
Contributor
Nonprofits Can Learn From Group That Trains Storytellers Around the Globe
Charities of all kinds have a lot to learn about storytelling from the Global Press Institute, which trains local women reporters, then publishes and syndicates their stories.
By PAUL VANDECARR
Contributor
DoSomething Uses Trademark Humor to Say Sorry for Text-Message Error
A post intended for 4,000 people went to 2.1 million, resulting in numerous policy changes at the organization, along with some teasing.
By NICOLE WALLACE
Features Editor
Satire Can Be a Powerful Message for Nonprofits
A tragic but important lesson from the Paris attacks is that comedy gets across a message that makes a difference.
By Justin Korda
Contributor
Suspected Pro-ISIS Group Hacks Calif. Aid Charity
A hacker group calling itself Team System Dz replaced Buena Park-based Giving Children Hope’s home page with a message supporting jihadist force Islamic State, the Orange County Register reports.
How a Hero Can Save the Day—and Rally Support
Two groups share lessons in how to tell stories about people fighting for change.
By PAUL VANDECARR
Contributor
Charities Should Give, Not Beg, on Giving Tuesday
The competition for donations on December 2 runs the risk of alienating the very people nonprofits need most.
By David Nocenti
Contributor