Youth Charity’s Marketing Arm Helps Companies Reach Millennials
TMI, the in-house marketing agency created two years ago by DoSomething.org, is attracting a growing base of brand-name clients eager to tap into the youth-focused service charity’s success in reaching millennials, Advertising Age magazine writes.
When Board Members Get in the Way of a Great Redesign
Organizations should be grateful to their hardworking board members, but too often those trustees overreach and can have a negative impact on decision making, especially true when it comes to marketing, design, and communications.
By MATTHEW SCHARPNICK
Contributor
Arts Institutions Could Benefit From Embracing Digital Media
Creating high-level jobs and setting a strategy for reaching people through social media, smartphones, and other technology are increasingly essential.
By Vince Stehle
Contributor
Nonprofits Can Learn From Group That Trains Storytellers Around the Globe
Charities of all kinds have a lot to learn about storytelling from the Global Press Institute, which trains local women reporters, then publishes and syndicates their stories.
By PAUL VANDECARR
Contributor
DoSomething Uses Trademark Humor to Say Sorry for Text-Message Error
A post intended for 4,000 people went to 2.1 million, resulting in numerous policy changes at the organization, along with some teasing.
By NICOLE WALLACE
Features Editor
Satire Can Be a Powerful Message for Nonprofits
A tragic but important lesson from the Paris attacks is that comedy gets across a message that makes a difference.
By Justin Korda
Contributor
Suspected Pro-ISIS Group Hacks Calif. Aid Charity
A hacker group calling itself Team System Dz replaced Buena Park-based Giving Children Hope’s home page with a message supporting jihadist force Islamic State, the Orange County Register reports.
How a Hero Can Save the Day—and Rally Support
Two groups share lessons in how to tell stories about people fighting for change.
By PAUL VANDECARR
Contributor
Charities Should Give, Not Beg, on Giving Tuesday
The competition for donations on December 2 runs the risk of alienating the very people nonprofits need most.
By David Nocenti
Contributor
An Unexpected Online Success Offers a Blueprint for Other Nonprofits
A small “ragtag” team with no budget built an impressive audience on Facebook, Twitter, YouTube, Pinterest, and Tumblr in just five years.
By Megan O’Neil
Contributor
Foundations Should Support ‘Reproductive Justice,’ Not Just ‘Pro-Choice’
Young people and those who are poor and face other challenges don’t respond to the phrases so many nonprofits use to push legalized abortion.
By VANESSA DANIEL and TERESA YOUNGER
5 Falsehoods That Keep Nonprofits From Making the Most of Social Media
Nonprofits must stop worrying about crazy people online and instead focus on finding well-meaning people who want to help shape and support their cause, says the author of Matterness, a book released last week.
By ALLISON FINE
Contributor
The Power of ‘Theatre of the Oppressed’
Three lessons every nonprofit can learn from having people act out their experiences with social problems and work toward solutions.
By PAUL VANDECARR
Contributor
Online reports have many advantages over print versions: They can be cheaper to produce, and they allow charities to use video, interactive features, and dynamic data visualization.
By MATTHEW SCHARPNICK
Contributor
TechSoup Names Winners of Its Annual Storymakers Contest
Watch the winning videos in TechSoup’s contest.
By Megan O’Neil
Contributor
Awareness Isn’t the Problem – It’s Shame
People with serious diseases face real struggles that we need to address to remove shame and stigma.
By Patty Huber Morrissey
Contributor