How the University of Virginia Took a More Proactive Approach to Recruiting Fundraisers
The university’s fundraising recruiter shares the tools and tips she’s found effective, including starting a database of potential candidates.
By Eden Stiffman
Senior Editor
Annual Tax Letter for Your Monthly Donors
Use this model to craft a letter to monthly donors that they can use as a record for claiming a charitable tax deduction.
By Eden Stiffman
Senior Editor
Raising $350-Million for Uncle Sam
The nonprofit Trust for the National Mall has committed to attracting $350-million for the Park Service’s $700-million restoration plan.
By Drew Lindsay
Senior Editor, Special Projects
Nonprofit Boosters or Muckrakers — Can’t the Press Be Both?
Journalists struggle to tell the real story of the charity world, and it’s not just the news media at fault.
By BENJAMIN SOSKIS
Contributor
After Newsletter Revamp, Irish Charity Sees Boost in Retention
Increasing the frequency of communications with donors—and giving them more information about programs—leads to a large payoff.
By Eden Stiffman
Senior Editor
A Step-by-Step Guide for Donors Setting Up a Planned Gift
The Ocean Conservancy uses this informational packet to help donors make decisions—and commitments—about planned gifts.
By Eden Stiffman
Senior Editor
Explaining Planned-Giving Options to Donors
The Ocean Conservancy uses this booklet to explain donors’ options when making a gift from their estates.
By Eden Stiffman
Senior Editor
Donor Retention Numbers to Watch
The most important statistics for any donor retention program.
By Eden Stiffman
Senior Editor
Schedule: Deadlines for Working With a Direct-Mail Company
The requirements and timeline for sending a solicitation to donors with help from a company specializing in the process.
By Avi Wolfman-Arent
Contributor
Finding the Best Donors Through Data Cooperatives
Donor-sharing services have reshaped acquisition in the last five years.
By Avi Wolfman-Arent
Contributor
Tips for Building a Successful Monthly Giving Program
A nonprofit consultant offers advice on setting a minimum donation, preferred payment options, and more.
By Eden Stiffman
Senior Editor
Important Terms and Concepts for Monthly Giving Programs
Learn about conversion, electronic-funds transfer, and other lingo you’ll need to know.
By Eden Stiffman
Senior Editor
Important Terms to Understand About Donor Acquisition
Key phrases and concepts for finding new donors.
By Avi Wolfman-Arent
Contributor
7 Basic Ways to Acquire New Donors
The most common ways to bring new support to your organization.
By Avi Wolfman-Arent
Contributor
How a Donor-Centric Newsletter Generates 20% of a Charity’s Revenue
The Nashville Rescue Mission’s monthly mailing uses storytelling to engage loyal supporters.
By Eden Stiffman
Senior Editor
In a Corporate Partnership, the Donors Became the Messengers
DonorsChoose.org teamed with an insurance agency to raise money and help both groups gain access to a key audience.
By Avi Wolfman-Arent
Contributor