Tips for Jump-Starting Your Year-End Campaign
Now is the time to get your mailing list in order, collect stories, set a campaign calendar—and even write the thank-you notes you’ll use later, says one fundraising expert.
By TONY MARTIGNETTI
Contributor
Lessons in Nonprofit Storytelling From a Live Performance
Stories don’t have to be told through short online videos. There’s something powerful in hearing a story unmediated and straight from the source.
By PAUL VANDECARR
Contributor
Find Out What’s Next for the ALS Association
Watch the recording of a live video discussion with the organization’s president, hosted by Chronicle podcaster Tony Martignetti.
How Charities Can Avoid Legal and Reputation Risks of Crowdfunding
Nonprofits need to be sure they’re being accurately represented and that they understand the financial-reporting requirements.
By SUZANNE PERRY
Contributor
Will the Council on Foundations Be a Change Agent or Just a Trade Group?
The organization has been in the doldrums, with weak boards, dissatisfied members, and an unclear mission.
By PABLO EISENBERG
Contributor
Latest Episode Highlights Danger and Potential of Reddit Fundraising
After two charities turned away donations from the social-media site, a look at the mixed results of how its users have given to charity.
By Avi Wolfman-Arent
Contributor
Technology, Imagination, and Organizing With Storytelling
In the final Storytelling Summer post, two questions on how people tell and consume stories now—and why a strong story transcends medium.
By PAUL VANDECARR
Contributor
How the Ice-Bucket Challenge Is Helping to Rebrand a Mission
Lou Gehrig is nearly absent from the buzz around the viral fundraiser, which is exactly how the ALS Association wants it.
By Avi Wolfman-Arent
Contributor
America’s Celebrity Obsession Shouldn’t Dictate What Causes Get Attention
Journalists too often rely on Hollywood stars to decide which charities are worthy of coverage.
By SUSAN DANISH
Contributor
Navigating Privacy and Other Issues for Ethical Storytelling
Advice for protecting the people you serve while telling their stories and determining who “controls” a story.
By PAUL VANDECARR
Contributor
Are You Really Telling Stories?
A story has to have a protagonist who wants something and who faces obstacles—and it has to have an ending.
By PAUL VANDECARR
Contributor
Land Trust Harvests Interest Through Farmers Markets
By asking people to go online to pledge their commitment to their local markets, American Farmland Trust attracted email addresses of potential supporters.
By Debra E. Blum
Contributor
Contest and Big Giveaway Draw In Possible Donors
The Women’s Foundation of California attracted new supporters and nonprofit allies by asking the public to decide who should get an important award.
By Debra E. Blum
Contributor
Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists
The organization is seeing high open rates and conversions with the app that lets users send ephemeral messages.
By Megan O’Neil
Contributor
4 Questions to Develop Your Storytelling Strategy
Ask yourself what you want to achieve, who can help you, and how you can reach and appeal to your audience.
By PAUL VANDECARR
Contributor
How to Turn Audience Emotion Into Action
Make sure your listeners can see themselves in the story, helping to solve the problem, then give them a way to get involved immediately.
By PAUL VANDECARR
Contributor