Key Research Findings for Fundraisers and Other Nonprofit Executives: Roundup
Why the language men use in grant proposals works better than what women write, why it’s important not to delay in making pitches to beneficiaries of services, how big a difference nonprofit transparency makes to donors, and other results from scholarly studies.
By Chronicle Staff
Contributor
Watch Live: Presidential Nonprofit-Policy Forum at Independent Sector Gathering
Representatives for Amy Klobuchar and Andrew Yang are expected share the candidates’ views on nonprofit issues Thursday at Upswell, an event organized by Independent Sector. The discussion will be livestreamed at philanthropy.com.
3 Ways to Personalize Communications to Donors
Move beyond segmenting donors into lists and craft messages based on a donor’s giving history, avoid sending email ‘blasts’ to inactive donors, and ask for more than money.
By Gabe Cooper
Contributor
Nonprofit Communications Don’t Resonate With Donors
Charities believe live events and Facebook are the way to connect with supporters, but donors say otherwise, according to a survey.
By Emily Haynes
Contributor
Watch Keynote Speakers Stacey Abrams and Janet Mock at Communications Conference
Tune in for a live video stream of the Communication Network’s annual conference, ComNet19.
By No User
Contributor
How to Incorporate Text Messaging Into Your Fundraising
Nonprofit officials and development consultants offer advice on how organizations can use text messaging to bring in donations.
By NICOLE WALLACE
Contributor
What To Do When Your Cause Is in the Spotlight: Lessons From the Amazon Fires
Rainforest-preservation and indigenous-rights groups saw a spike in donations and interest when fires in Brazil drew the world’s attention. What can your nonprofit learn from their experience?
By Jim Rendon
Contributor
Straight Cash vs. Matching Gift: a Surprise Winner?
Two researchers at Texas A&M University suggest that a matching gift signals a weaker endorsement of a charity than simply making a big gift.
By Alex Daniels
Contributor
Research Shows How to Advance Public Understanding of Science
Medical breakthroughs, new technology, and other developments happen at a rapid pace, with profound implications for society. It’s vitally important that decision makers, donors, and the public understand them.
Rebranding a Membership Organization: Tips and Advice From a Leader
Questions to ask when considering a new identity for your group, how to solicit input from those you serve, and logistics to plan ahead
By Maryland Philanthropy Network
Contributor
How One Nonprofit Responded in the Moment
Environmental Defense Fund officials had second thoughts about what message to send on Election Night in 2016.
By Emily Haynes
Contributor
A Fundraising Glossary for Nonfundraisers
Do people in your organization need help understanding what the development department is talking about? Here’s a list of common terms to help them speak your language.
By HEATHER JOSLYN
Contributor
Inside L.A. LGBT Center’s $57 Million Campaign
Lorri Jean, long-tenured CEO of the nation’s oldest gay and lesbian community center, reflects on how her organization got donors to give big and what’s changed for fundraisers in the post-marriage-equality era.
By HEATHER JOSLYN
Contributor
A Fourth of Monthly Donors Who Started With a One-Time Gift Make Other Contributions, Study Says
It takes first-time online supporters nearly a year to give again, according to a new report from the fundraising platform Classy.
By HEATHER JOSLYN
Contributor
Use Marketing and Positioning to Advance Fundraising
Generate interest and awareness of the benefits your organization provides, then convert that into donations.
By Bill Davidow
Contributor
Using Guilt: Donors Wary of High-Emotion Appeals
Researchers found that videos featuring disturbing images of starving children tended to make viewers suspicious of an organization. A softer approach yielded a more positive image of the organization.
By MICHAEL THEIS
Contributor